A Marketer For Every Customer

It’s grand time customer segmentation and targeted communication both lived on the same interface.

What is Neumann?

What does Neumann do?

Neumann starts with data and leads you all the way to higher customer conversion and retention. Inside the interface, you can see product and customer analytics: Anything from number of website visits to number of digital or real-world interactions, products purchased, spending per month or day etc. Neumann allows you to monitor these data points but more importantly to create triggers whenever one or the other reaches a threshold.

Are you concerned high-value female customers might spend less this holiday season? Have Neumann track it and send them an email pitching a new credit card whenever their spending decreases by 10%. Neumann is your in-house marketer for every customer.

For whom is Neumann designed?

Neumann is designed for marketing teams looking to transform their work through data. If you’re looking for a software that just sends mass email campaigns, you’re knocking on the wrong door unfortunately. More so, Neumann is for banks willing to step up their game and close the customer acquisition funnel through a thoughtful lead nurturing process. The possibilities offered by a marketing software that feeds on data are limitless!

Imagine tracking customer spending against a benchmark and prompting relevant age groups with queues for new banking products whenever they deviate from the pattern. Imagine sending a loud “congrats” and a discount to customers the day of their birthday. Imagine sending an email asking for feedback on their experience whenever customers interact with your staff on the phone or in a branch.

Why is Neumann Important?

Context = Relevance

Remember the last newsletter you willingly signed up to and happily outlawed from your inbox a few weeks later? If customers reserve such a treatment to content they choose, it’s easy to imagine how they react to banking campaigns. A marketer only has so many shots at customers’ attention.

Winning in the digital world is largely a function of relevance. Customers value personalised messages and shun mass campaigns. Neumann helps you be more relevant by leveraging context and customer segment targeting. Single men between 25-35 are likely to be interested by a football-themed credit card this coming football season? Neumann helps you craft and send a campaign only to these. So you can spare women between 40 and 65 the pain of clearing their inboxes! And raise conversion rates for your campaign.

Software = Power

On the execution front, manually sending emails, reproducing past templates, making sure there are no duplicate emails etc. is not a job fit for human intelligence. It is software’s function to save us the grind of repetitive manual labour. Neumann will give you more time to release your marketing creativity.

It will also empower it! Data analytics teams and marketing teams have traditionally been on both sides of a China wall. And that hasn’t served insights very well. Neumann bridges the divide and draws data from the Data department and servers to deliver it to marketing leaders, priming them for more sensible decisions!

Re-designing marketing to become what it was always supposed to be:

A thoughtful Journey

Overview

We believe marketing is wild-guessing if not data-driven. We also believe data mining is synonymous with “analysis paralysis” when not made actionable.

Marketing should bathe in data! Data should be the starting point and the end result of every marketing campaign. And Neumann delivers on both sides.

Neumann is the first interface to bridge the data and action divide for bank marketers. Neumann makes creating data-driven, personalised & automated campaigns a breeze.

With Neumann, you’ll be able, not only to monitor data about specific customer characteristics, but crucially, to set data thresholds as triggers for subsequent and automated marketing and communication events.

FEATURES

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Neumann runs on implify engine

Implify, as a Data Operating System, feeds on raw data and transforms it into beautiful information within grasp of the Information consumer. It starts by connecting to already existing corporate data (A). This data could be either directly visualized (B) or processed beforehand by Implify (C). Implify-processed data (D) becomes then the new corporate data that will in turn be visualized and readily understood by lay business people and decision-makers.

(A) Data originating from vertical products, web-services, Google docs, excel files or from other existing data warehouses.

(B) By way of making data talk and “spill the beans”, one of the most powerful modules in Implify is Data Visualization.

(C) Implify’s data processing transforms, extracts, loads, models, maps, connects, boxes, houses, mines, monitors and learns from the data.

(D) Data generated by Implify:

Data input from Web apps designed by Implify studio.
Data House subject to Data Analytics.
Data Patterns for identifying Data Experience.